The trick to organizational growth is two words. These words create a mindset that allows teams to see success as a company-wide achievement. Collaboration and Communication are the two magic words that are adhered to and implemented to create a flow of information and ideas that inherently support sales enablement and growth. Join me, Cat Valyi, the host of the Marketing Mindset Rehab, and special guests Lindsey Klein, QGenda's Chief Strategy Officer, and Kristen Wylie, QGenda's Senior Director, Product Marketing, in an informative and super enlightening discussion. They outline how incorporating collaboration and communication worked to streamline product launches and support sales enablement. #b2bmarketing #branding #contentmarketing #strategy #productmanagement #salesenablement #growth #fractionalcmo #youtubepodcast Host: Cat Valyi, CEO, CV Strategic Marketing Solutions www.cvstrategicmarketing.com

When it comes to marketing, consistency is key. However, it doesn't mean bombarding your prospects (and clients) with one sales pitch after another. In episode 21, we discuss what equates to consistency and how to ensure you are delivering what your prospects want to hear about. By taking the time to understand your customers and prospects, you can deliver content that aids their growth, fulfills their needs, and offers solutions and services that can enhance their processes. So, how do you ensure you're providing the right information? One of the most effective methods is going back to your clients and engaging in meaningful conversations. Discover the challenges they face, stay updated on industry changes that impact them, understand how new regulations affect their productivity and expectations, and learn how they plan to meet their clients' needs. By doing so, you gain valuable insights that enable you to create content that truly matters to them. When creating your content calendar, remember that consistency and variety go hand in hand. Connect with them, understand their needs, and deliver content that truly matters. To learn how to engage and connect with your prospects and create compelling content, click the link below and take the first step to building a strategy for success. #strategy #strategicmarketing #branding #fractionalcmo #contentmarketing #consistancy #podcast #b2bmarketing Website: www.cvstratategicmarketing LinkedIn: https://www.linkedin.com/in/cat-valyi-b2bstrategicexpert ---------------------------------------------------------------------- Cat Valyi is an experienced strategic marketer with a career spanning over three decades. She is the founder of CV Strategic Marketing Solutions, where she helps healthcare IT and services executives tackle their marketing challenges. Cat leverages her proprietary 3D Strategic Marketing Approach™ and strategic B2B healthcare marketing expertise to change how organizations interact and think about marketing. Her combination of psychology, mindset, and marketing knowledge helps companies streamline strategic development, promote their services effectively, and strengthen their sales initiatives to achieve business objectives. In addition to her work in the healthcare industry, Cat specializes in coaching women who are "Rising In Age." She empowers them to define their goals, design their strategic path, and achieve success by overcoming obstacles. Her coaching approach helps women navigate challenges, find their focus, and realize their full potential. Cat is also the co-founder of Women With Dynamic Purpose and OM Growth Systems.

In episode 20, my guest, Sasha LaLite, Fractional COO, and I discuss how the crucial connection between operations and marketing can galvanize sales results. We examine the critical handoff that teams must master in support of the buyer's journey and to drive customer satisfaction and more. Topic Points: - Team Alignment - Customer Satisfaction - Buyer's/Client Journey - Sales, Marketing, and Operations Relay Race - OM Growth Systems To learn more about OM Growth Systems, go to www.omgrowthsystems.com Sasha Lalite: LinkedIn: https://www.linkedin.com/in/slalite/ Company: Meta Viable Solutions Website: www.fractionalconsulting.com Cat Valyi (your host): LinkedIn: https://www.linkedin.com/in/cat-valyi-b2bstrategicexpert Instagram: https://www.instagram.com/catvalyi/ Company: CV Strategic Marketing Solutions Website: www.cvtrategicmarketing.com ----------------------------------------------------------------------------- 👋 I'm Cat Valyi - Founder of CV Strategic Marketing Solutions, Co-founder of OM Growth Systems, and Women With Dynamic Purpose. With over 30 years of experience in B2B healthcare marketing, I help leaders in the industry transform their marketing mindset and develop winning strategies to acquire, retain, and grow the ideal clients. Whether you're a start-up, an established business looking to explore marketing, or seeking to align your sales and marketing efforts; my 3D Strategic Marketing Approach provides a comprehensive, guided process that transforms the way you think about and engages with marketing. I also specialize in coaching women who are "Rising In Age." Helping them overcome their challenges and find their strategic path, empowering them to define, design, and achieve the success they deserve.

Get ready to transform the way you approach marketing, sales, and operations! In this episode, I take you through the buyer's journey and the critical role it plays in your B2B organization. But this isn't just any journey - think of it as a relay race, where every component is essential for success. You'll learn about the two crucial parts of the buyer's journey and how your internal teams are an integral part of this process. I explain how communication, practice, and teamwork can help improve speed, handoffs, and flow - just like in a relay race. But that's not all - I will challenge you to shift our internal mindset from siloed to team-based and discuss how this shift can significantly improve the experience for both prospects and clients. Don't miss this insightful episode - tune in now! Your Host: Cat Valyi, CEO of CV Strategic Marketing Solutions and Co-Founder of OM Growth Systems www.cvstrategicmarketing.com www.omgrowthsystems.com To learn how to improve your buyer's journey, reach out at cvalyi@cvstrategicmarketing.com #youtubepodcasts #youtubeshorts #b2b #clientsuccess #branding #healthcaremarketing #marketingmindset #podcast #buyersjourney

In this episode of the Healthcare Marketing Mindset Rehab, my guest Mindy Anderson, owner of iBreathe Marketing, shares her insights and tips on the world of Fractional CMO (fCM0) in the B2B space. During the podcast, Mindy draws from her extensive strategic marketing experience in corporate settings to provide actionable lessons that may be helpful to aspiring fCMOs. She also highlights the key skills and knowledge necessary to succeed in this field and touches on the challenges and opportunities of being a fractional CMO. To learn more about Mindy Anderson, go to www.ibreathemarketing.net Mindy's book choices: They Ask You Answer - Marcus Sheridan Women Who Lead - Julia Boorstin Multiple Streams of Income - Robert G. Allen Host: Cat Valyi, CEO of CV Strategic Marketing Solutions & Co-Founder of Women With Dynamic Purpose www.cvstrategicmarketing.com www.dynamic-purpose.com

In episode 17 of the Healthcare Marketing Mindset Rehab, we dive into the science of audience attraction and explore strategies for creating B2B marketing content that is engaging, relevant, and trustworthy. We discuss the key factors that make content stand out and captivate audiences and how to move beyond basic safety questions to build deeper connections with your target market. With my expert guest, Dean Waye, of Waye Creative, we'll explore the latest trends and best practices in B2B marketing and provide actionable insights to help you create effective content that drives results. Host: Cat Valyi, CEO of CV Strategic Marketing Solutions www.cvstrategicmarketing.com Guest: Dean Waye, Fractional Sr. Copy Writer, WayeCreative www.wayecreative.com dean@waye.org

In episode 16 of the Healthcare Marketing Mindset Rehab, I (Cat Valyi) have a great discussion with Michael Sharp, from EXOS Advisors, about how understanding a person's wired nature can be the best way to hire folks and help your marketing and sales team work better - to improve communication, collaboration, and of course sales. *************************************************** Free link to complete the CVI™ that will only take about 10 minutes and provide instant results online: https://erep.com/e/EXOS-CVI/ *************************************************** Join me, Cat Valyi, your host of the Healthcare Marketing Mindset Rehab, to get timely tips and solid information to help you transform your marketing results. For a free marketing assessment and tips to improve your B2B healthcare marketing, go to https://www.cvstrategicmarketing.com. #b2bmarketing #healthcaremarketing #salesandmarketing #strategicmarketing #fractionalcmo #mindset #fractionalcmo #youtubepodcast

Episode 15 - I am joined by a knowledgeable B2B healthcare sales executive and entrepreneur, Tim Engelbracht. Together we explore why sales and marketing sometimes struggle and provide solutions to help get them working together and on the right track. Join me, Cat Valyi, your host of the Healthcare Marketing Mindset Rehab, to get timely tips and solid information that will help you transform your marketing results. For a free marketing assessment and tips to improve your B2B healthcare marketing, go to www.cvstrategicmarketing.com. #b2bmarketing #healthcaremarketing #salesandmarketing #strategicmarketing #fractionalcmo #mindset #fractionalcmo #youtubepodcast

In episode 14 of the Healthcare Marketing Mindset Rehab, we discuss why CMOs in the B2B marketing space have such a short tenure. Many times it's due to limiting thought processes or that people need to change their mindset about what marketing can accomplish and in the timeframe it needs to be done. Join me, Cat Valyi, as I share some keen insights and ways to change your mindset to get the most out of your B2B marketing. For a free marketing assessment and tips to improve your B2B healthcare marketing, go to www.cvstrategicmarketing.com. #b2bmarketing #healthcaremarketing #salesandmarketing #strategicmarketing #fractionalcmo #mindset #youtubepodcast #fractionalcmo #marketingstrategies