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Is Your Client Relationship Missing a Love Connection?

Change Your Mindset and Keep More Clients!

Empathy is the new hot topic, and it is especially great when you are talking about your clients. However, I like to keep it simple. If you focus on simply loving your clients, you become more attuned to their needs and create a different communication environment based on positive emotions instead of negative ones. The fact is that you and your clients are in a relationship, and a good relationship is grounded in respect, trust, and communication. If a relationship is not nurtured, there may be a surprise breakup brewing – which means you will lose a client.

It's probably not your fault. Many individuals have been trained to believe that a happy client is a silent client. The market has evolved, there is a lot of competition, and clients are savvy and will not stand to be taken for granted. Your clients are more than commodities that only require interaction when you are ready to upsell or when you need to stamp out fires to keep them happy. Just like any other relationship, your communication and engagement must be perpetual. Get excited about the many ways you can keep the sparks ignited in your relationship and help make your client's lives better.

Reignite your relationship!

First, start by adjusting your internal talk track. This can be done quickly, and it will begin to change how you and your team think about and interact with your clients. It's a great starting point for putting the romance back into the relationship while working on the second part.

Here are a few examples:

The second step is to create a solid client communication strategy. The goal is to develop a document that outlines specific goals for the variety of ways you plan to engage with clients and why. This will become your blueprint to keep track of what is working and what is not. Then use your blueprint to build content and activities focused on encouraging trust and increasing your connection. It's a big task and requires identifying what is important and interesting to your clients. You will also need to engage and use your internal subject matter experts to help build meaningful content.